Is Your Business Ready for eCommerce Integration?

What is eCommerce Integration?

eCommerce integration is when a merchant connects their eCommerce site to their other online sales channels and back-end systems like an ERP or POS system. Integrating your systems allows for the bidirectional flow of information, or data between these systems.

Integration eliminates the need to enter the same information into each system individually. Instead, data flows automatically into one system, allowing for data to be entered only once into the designated system.

For example, a merchant might keep track of how much inventory they have of each product in their ERP system. When they sell an item online, they must adjust the inventory count. Without integration, they must change the inventory counts in both systems to reflect the correct numbers. With integration, inventory counts would automatically change across both systems after the sale.

eCommerce integration can improve many of your business processes, but it can be hard to tell when you need it.

Signs That You Need eCommerce Integration

If any of these issues sound all too familiar, you’re most likely ready to integrate your eCommerce platform.

  • Are you having trouble keeping up with current sales volumes? Without integration, increased sales can be daunting for a merchant. Dealing with more orders can mean more hours hunched over a keyboard hand-keying data across your systems. 
  • One key indicator that you’re ready for eCommerce integration is that you have whole teams spending most of their time manually moving data between systems. We’ve come across a company who referred to employees as “data ninjas” who worked solely on entering product information from their ERP into their eCommerce site.

Your team shouldn’t spend hours hand-keying the same data from one system to another, whether it be eCommerce orders, inventory counts, or product information updates.

If you rely on manually moving data, your business is probably more prone to human mistakes too. When the same data is re-entered again and again, it’s liable to mistakes. One slip can lead to wrong inventory counts, shipping addresses spelled incorrectly, and inconsistent product information.

How often does a small mistake like this cause a big problem for your company? If it happens often, it’s time to consider integration.

Also, consider that these problems do not just affect your team internally. Slow, error-prone manual process can also cause your customer experience to suffer. When inventory isn’t updated fast enough, you can oversell. Wrong shipping addresses leads to late deliveries and frustrated customers.

Your customer experience is at stake here. Luckily, eCommerce integration fixes these problems.

Published on 09/20/17

Author: Jillian Hufford, Marketing Analyst

Would you like to know how to integrate your eCommerce Business? And its benefits?